Spring Break is almost here...

As we finish our unit on propaganda, students will be making their own commercials.   Please remember to bring in your props.

If you have been absent and have missed assignments, please make sure you see me this week.  It is extremely important all missing grades are added to grade book.  Report cards go out soon.

We are also beginning a poetry unit.  Students are currently working on a Bio/I Am Poem for the Olympics on Thursday.

No vocabulary test this week.

Week of 3/18

Happy St. Patrick's Day Everyone!!

The Talent Show was a huge success!! Every act was amazing and I am so proud of everyone.  However, it has taken all weekend for this ole body to recover.  I might even still be hobblin' around on Monday but that's okay.  It was worth it.

We are still working on Advertising and Propaganda.  The terms from last week are the same this week and we will have a test on Thursday.

Propaganda Vocabulary for the week of March11th

Types of Propaganda

There are many techniques commonly used in propaganda. Use this handout to help you identify different types of propaganda.

BANDWAGON: The basic idea behind the bandwagon approach is just that, "getting on the

bandwagon." The propagandist puts forth the idea that everyone is doing this, or everyone

supports this person/cause, so should you. The bandwagon approach appeals to the conformist

 in all of us: No one wants to be left out of what is perceived to be a popular trend.

EXAMPLE: Everyone in Lemmingtown is behind Jim Duffie for Mayor. Shouldn't you be part

of this winning team?

 

TESTIMONIAL: This is the celebrity endorsement of a philosophy, movement or candidate. In

advertising, for example, athletes are often paid millions of dollars to promote sports shoes,

equipment and fast food. In political circles, movie stars, television stars, rock stars and athletes

lend a great deal of credibility and power to a political cause or candidate.

 

EXAMPLE: "Sam Slugger", a baseball Hall of Famer who led the pros in hitting for years,

appears in a television ad supporting Mike Politico for U.S. Senate. Since Sam is well known

and respected in his home state and nationally, he will likely gain Mr. Politico many votes just

by his appearance with the candidate.

 

PLAIN FOLKS: Here the candidate or cause is identified with common people from everyday

walks of life. The idea is to make the candidate/cause come off as grassroots and all-American.

EXAMPLE: After a morning speech to wealthy Democratic donors, Bill Clinton stops by

McDonald's for a burger, fries, and photo-op.

TRANSFER: Transfer employs the use of symbols to convey a message not necessarily

 associated with them. In the use of transfer, the attempt is to persuade us through the indirect

 use of something we respect,  such as a patriotic or religious image, to promote his/her ideas.

Religious and patriotic images may be the most commonly used in this propaganda technique.

.

FEAR:  The idea is to present a dreaded circumstance and usually follow it up

with the kind of behavior needed to avoid that horrible event.

 

GLITTERING GENERALITIES: This approach is closely related to what is happening in

TRANSFER (see above). Here, a generally accepted virtue is usually employed to stir up

favorable emotions. The problem is that these words mean different things to different people

and are often manipulated for the propagandists' use. The important thing to remember is

that in this technique the propagandist uses these words in a positive sense. They often include

 words like: democracy, family values (when used positively), rights, civilization, even the word

"American."

EXAMPLE: An ad by a cigarette manufacturer proclaims to smokers: Don't let them take your

rights away! ("Rights" is a powerful word, something that stirs the emotions of many, but few

on either side would agree on exactly what the 'rights' of smokers are.)

 

NAME-CALLING:

Name-calling ties a person or cause to a largely perceived negative image.